Friday, 3 August 2012

Best Foot Forward Feet Treats

Best Foot Forward

So we are in the throws of summer and you have probably done your fair share of pedicures already, perhaps they are not the most favourite thing to do, but educating our clients and giving them some more information on the wonders of our bodies and the benefit treatments such as pedicures can have a two fold effect.  You will gain a loyal and interested client base, but that you will increase cash flow and profit and you will see your appointment book filling up as they start to learn about the benefits.  
So let me tell you, my new client, why having a pedicure is so important.
Close your eyes and remember the feel of cool grass caressing yours soles, or sinking your feet into a luxurious thick carpet.  Think about the times you used your toes to turn on the hot tap in the bath, or tip toed around your children’s bedroom on Christmas Eve.  When was the last time you let your foot find the cool spot at the end of the bed?  How can we enjoy these things and not look after our feet?
Summer is here, and we are exchanging heavy boots for delicate sandals, but there is no sense in making your toe nails look pretty, if people run away when you remove your shoes. How can you enjoy the sand between your toes if you can’t feel it, because of the hard skin?
Become enlightened to the wonders of your feet, and to realise just why you should appreciate these truly remarkable creations. 
Pity your poor feet and all the pressures and stresses they face every day. Attention to your toes will bring better and longer-lasting benefits, to body and mind. Like most people, feet are neglected and yet they deserve as much attention as you pay to the rest of your body. Feet that don't function correctly affect your body's delicate balance. They upset the alignment and function of the knees, hips, spines and shoulders, causing backache and poor posture. Over time this can lead to fatigue and irritability. The feet are a sophisticated and delicate part of our body, containing a total of 52 bones, 66 joints, 38 muscles and 214 ligaments all working in harmony to provide movement and stability. Although seemingly fragile our feet are inherently robust and resilient. Made up of a delicate arrangement of nerves, blood vessels, bones, muscles, tendons and ligaments, with each part of the foot working in synchronised perfection

It is well known that the foot reflects the physical attributes of the body. But did you know that it could also show personality characteristics and individual needs, reflecting on the potential for self-development. For example, Hard skin can show how we are trying to protect our emotions. Shapes, lines, and colour speak to us about our soul. 
Feet can also take part in some of our most positive experiences you can’t help but love them for that.

It is never too late to start looking after your feet,  Making an effort to take care of our most used, but undervalued part of our body will help vitality, improve ill health, and maintain stamina and vigour. 

Now you know some more about your feet, how do we get this information to our
  our clients,  the easiest way is to create and send out a newsletter, when I had a salon I used to do this through snail mail, however now with the wonders of the internet, you can include information like this on your face book page, website or blog, or through email newsletters, creating a date base couldn’t be easier through various different online softwares  like mail chimp.  It is not just a case of being a nail technician, we have a responsibility to teach and  educate our clients, giving them more information and sharing your knowledge is a great way to improve your business.
Along with treating those feet, we also need to consider how we can incorporate the growing trend for nail art onto toes.  Obviously we have a smaller working area and have intricate designs are not necessarily appreciated as with nails. Using various wraps and textured effects on the toes can be interesting, but perhaps going back to basics with regular nail polish and gel polish to create a beautiful look will be enough. 
The tutti fruit pedicure from original sugar - designed by Original Sugar’s artistry team member Jess Marks  for the Daily Express is a fabulous pedicure which brings a combination of polish colours we might not think of putting together, seem from a distance it is very striking and gives a great splash of colour to any outfit or your new flip flop. By simply using the sponging technique and combining strawberries and cream polish from Toma with Tangerine dream.  Placing white under the orange to make it pop out. 
Summer polish collections, like this club nights from Toma are perfect for toes, making sure you a range of rich and vibrant colours and giving you a host of ideas to combine them and  enhance your tan.  Using them with glitters will give that additional wow factor and gets the party started.

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